| Online Activations | Online Branding & Acquisition | Social Marketing |
|---|---|---|
| Customer segmentation from CRM Executing both brand & direct-response activation Data-driven methodology | Channel development & management Rapid database acquisition Win-back campaign development & execution | Social media planning & execution Social media content development Full-service social media management |
| Online Content | Integrated Communications | Application Dev. & Maintenance |
|---|---|---|
| Content marketing planning & execution Strategic partnership development Content strategy planning & development | Media planning & buying Multi-channel (Through-the-line) campaign planning & execution Full reporting & analysis | RoR-based MVP development eCommerce store set-up & management eCommerce store maintenance |
Meet the team
Let’s do this…
Founder and MD, Shadab, comes with a background in Systems Engineering (CWRU, Cleveland) and Electronic Commerce (ANU, Canberra) with 10+ years of experience in the IT and digital media industries. Having grown up in 9 countries spanning four continents, Shadab is always planning his next adventure abroad – off to the less traveled path. His interests lay in web & mobile application development, performance marketing and analytics.
Shadab is also passionate about the Internet transforming developing nations into emerging markets. His forte is seeking out opportunities in the knowledge economy, and articulating complex problems in simple terms, and thereby finding even simpler solutions. He enjoys downtime chilling with his wife and son in Sydney.
Bring it on…
Razee, a member of The Creek’s Advisory board, has his roots in Business Process Outsourcing and management of large projects. After completing his MBA (UTS, Sydney) – and having reached dizzying heights of Telstra, HSBC & NRMA in the capacity of technical service delivery and CRM implementation – Razee set up one of the few Australian-owned and operated BPO companies – with great success.
Razee brings with him a knack of helping teams realize their true potential, starting with the individual self. Not only is he able to find opportunities in adverse conditions, Razee’s tried-and-tested methods in Agile, Iterative and Waterfall project management quickly takes complex, cross-boundary projects from concept to reality and within budget. Razee takes the lead on service delivery, infrastructure and project management.
Build it and they will come…
Sitting on the Advisory Board, Ash pioneered citizen journalism with the use of new media & technology in developing nations shortly after completing his degree in Computer Science (London Metropolitan University). His expertise in multimedia content development combined with a charismatic approach to using technology and entrepreneurship for socio-economic development has gained him several notable awards, including the World Summit Youth Award 2011 & Manthan South Asia Award 2009 & 2010.
Ash is also a recipient of the Nuffic Fellowship (2007), an organization which dedicates itself primarily to the Dutch knowledge economy, but at the same time stimulates capacity building in developing countries. When Ash is not traveling the World running workshops on mobile application development using Titanium, PhoneGap or Buzztouch, or running his award-winning multimedia company, he provides The Creek direction on corporate strategy, technology & product development.
The Database Whisperer…
Phil provides tactical and strategic guidance on CRM, database marketing & management. He brings with him 19+ years of hand-on experience in IT operations, CRM databases and eDM platform implementation & management. Phil’s vast experiential knowledge has earned him the title of ‘The Database Whisperer’.
Areas of mastery include eDM platforms such as Exacttarget & Responsys, and CRM strategy planning & implementation. When Phil is not designing and executing kick-ass acquisition and retention campaigns or training teams on best-practice methodology for email marketing, the avid lead guitarist is seeking out members to join his bodacious rock band in Sydney.
Let’s talk statutes…
The Creek’s legal adviser is Maan – an Australian lawyer who has been at the coalface of the insurance industry for many years. Working for insurers, rather than looking in from some law firm, his speciality was conflict resolution between corporate customers and their insurers. As such and oddly enough, he can boast a proud record of disgruntled clients. Maan has had brief stints working with law firms in the UK, particularly in the area of The Data Protection Act (UK DPA, 1998).
A recent career changer, Maan is working for one of Asia’s largest holding companies to develop the cinema industry in Malaysia and the Middle East. The proof in the pudding will be the World’s largest Cineplex in Dubai by late 2015. The Creek is proud to have him on board to bring his cross-jurisdictional legal and business acumen to bear.